About the Toluna Survey Panel
At a Glance
- Payment 2,000 to 50,000 points
- Value of reward points: $1 = 3,000 points
- Payment options: Gift cards, cash, virtual gifts, prize draw tickets
- Minimum payout: 4000 for a iOS game or 15000 for a $10 e-gift card
- Survey length: Varies, usually between 5 – 20 minutes
- Referral bonus: 500 points for each friend that signs up
- Other Bonuses: Monthly Prize Draw (new members entered automatically)
How Does It Work?
Toluna partners with leading research houses to conduct research on behalf of major brands and businesses. Once registered, members will receive an invitation to participate in surveys relevant to them. You can access these surveys via an email link sent to you, or directly through your Toluna dashboard. Each survey will take between 5 to 20 minutes to complete, and points will be awarded depending on the length of the survey.
You can see and complete the surveys that you qualify for directly from your member dashboard. These surveys are designed to get your opinion on the products and services provided by major brands in Australia. Your feedback will have direct impact on these companies and how they market and distribute their products and services to customers just like you. Toluna then rewards you for providing your opinion.
Members can also participate in sponsored polls to earn more points and boost their rewards. These are short, one question polls that help companies find out your opinion on a single issue.
As well as the online site, Toluna offer a mobile phone application so that you can complete surveys on the go. The App is currently available for the iPhone and Android systems, and comes in a number of languages.
Points and Rewards
Members have a lot of choice when it comes to redeeming their points with Toluna. Once you have earned a minimum of 40,000 points, you can redeem your points for gift cards from online stores including:
- The First Club (online music, games and movies)
There is also the option to redeem your points for Eftpos vouchers or PayPal credit. Or members can choose to donate their points to one of the partnering Australian charities.
As well as offering gift cards, Toluna offers a range of virtual prizes, known as Gifties. Members can elect to redeem their points for virtual gifts to send to anyone via email or Facebook. You can even send a Giftie to yourself.
All Gifties then have a chance to become ‘real’. So say you chose to send a virtual bottle of perfume to your mum for Mother’s Day. There’s a chance that it could become a real bottle of perfume that will be shipped straight to her.
How Quickly Can I Start Redeeming Rewards?
When redeeming points, members should be aware that:
- It may take up to six weeks for the points to be credited to your account, depending on the survey being conducted
- You need to have a minimum of 40,000 points in order to start redeeming rewards
- Electronic vouchers will appear in your Toluna member dashboard. Physical gift cards and other prizes will be mailed out to your registered Toluna address and may take up to six weeks to arrive
Unused points will automatically expire 16 months from the date that they were credited to your account. So if you earned points from completing a survey on 11 December 2013, those points will expire on 11 April 2015 if they have not been redeemed. Members are encouraged not to wait until the last moment to redeem their points.
Toluna Online Community
Toluna is more than an online survey site. It has been designed to allow members to interact directly with each other. Members can create their own polls and topics to foster debate and find out whether others share their opinions. Members who create the best polls and topics have the chance to be rewarded with bonus points through the Community Spotlight Award.
Toluna values privacy and is committed to ensuring that members’ details are kept secure. Toluna stores all member information on their own database for increased protection.
Responses to surveys are aggregated, meaning individual answers to survey questions cannot be linked to a particular member. You can also be assured that the information you provide will never be used to market to you or solicit you to buy a certain product or service.